NASCAR Las Vegas TV Ratings

UPDATE Sunday's NASCAR Sprint Cup race from Las Vegas earned a 5.9/12 (10.8 million viewers), which is +34% better than last year's 4.4/9 when the race went head-to-head with the gold medal hockey game at the Vancouver Olympics. Sunday's race also posted huge gains on average viewership (+41%, 10.8 mill. vs. 7.2), Men 18-34 (+46%, 1.9 vs. 1.3), Men 18-49 (+36%, 3.8 vs. 2.8) and Men 25-54 (+37%, 5.2 vs. 3.8). Sunday's race also easily ranked as the highest-rated and most-watched sports programming of the weekend. Through three races NASCAR On FOX is averaging a 7.0/15 and 12.4 million viewers. Compared to 2009 NASCAR is down slightly on rating (-1%) but up slightly on viewership (+2%)

03/07/11 NASCAR Sprint Cup Racing on FOX posted a solid 5.3/11 Sunday for the Kobalt Tools 400 from Las Vegas, up 29% over last year's 4.1/8. Y Sunday's race marked the third consecutive time that a NASCAR Sprint Cup Race on FOX was up over the previous year, and for the third consecutive time, it ranked as the top-rated event of the weekend. Yesterday's gains in the top ten markets: Los Angeles (+44%), Chicago (+136%), Philadelphia (+76%), Dallas (+81%), Boston (+84%), and Washington DC. (+39%). Yesterday's telecast opened up with a 4.5/10, and grew steadily throughout the telecast peaking at a 6.2/12. Season-to-date, NASCAR Sprint Cup Racing on FOX is averaging a 6.3/13 through three races, up 17% over last year's 5.4/11 and flat with 2009.