Bridgestone Announces New Brand Symbol and Corporate Philosophy

Bridgestone Corporation today unveiled a new Bridgestone symbol and a new brand tagline and announced a refinement of its corporate philosophy, "The Bridgestone Essence", to mark the 80th anniversary of the Bridgestone Group's founding.

This enhancement of the Bridgestone symbol and tagline is part of an integrated strategy to further strengthen Bridgestone's brand globally.

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