“Vehicle Electrification – From Oil to the Grid”

More than 40 glitzy cars and concepts, technology of the future, thousands of journalists and top governmental officials are only the front fender to the vehicle that is going to motor the world's economy starting Jan. 11, 2010 when the North American International Auto Show (NAIAS) opens its doors. While the place to learn about what the international automakers have planned for the future, the NAIAS is ready to once again be a forum on the industry for top leaders.

As proof, a series of symposiums await the world that will feature a look at the past, present and future of technologies designed to move the industry and a global economy forward.

Initial symposiums planned for Thursday, January 14 at NAIAS on the Detroit Hall Stage (main floor) include:

9:30 am – TARDEC presents "Driving Solutions – Commercial Military"

11:00 am – The Henry Ford presents "Electric Cars – Past & Future"

2:00 pm – Center for Automotive Research presents "Vehicle Electrification – From Oil to the Grid"

All, with more updates to come, are part of the aggressive "green presence" at the 2010 NAIAS. Exhibits and features providing the necessary backdrop to emerging technology trends include:

Electric Avenue, a 37,000 square-foot area, on the main show floor, presented by The Dow Chemical Company, is dedicated to showcasing the latest in electric vehicles and technology by both traditional automakers and innovative entrepreneurs. The all-new exhibit area will feature nearly 20 vehicles as well as symposiums and special events on an adjacent NAIAS stage.

The Michigan Economic Development Corporation (MEDC) has returned with EcoXperience, which will once again be featured in Michigan Hall, offering a quarter-mile track through a Michigan-designed landscape, where journalists will be able to drive low emission vehicles indoors, while the public can experience the same track by taking rides during public days. The display will feature more than 200 evergreen and deciduous trees; over 600 evergreen and flowering shrubs; over 5,000 flowering tulips, daffodils and hyacinths; approximately 650,000 pounds of stone; and over 130,000 gallons of water flowing through two water features, both with waterfalls.

"To say we are 'charged up' about the 2010 NAIAS, isn't just a pun based on the electric vehicle technology that will be on hand this year," said Doug Fox, chairman, 2010 NAIAS. "NAIAS is always about providing the insight and forum for progressive discussion on where the automotive industry is going. It provides exhibitors an opportunity to showcase what they are doing about the future and to educate and inform thousands of journalists, government leaders and the public about technologies that will be available to all of us."

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