Motorsports Most Influential Decision-Makers Highlight MSBF

A partial roster including some of motorsports biggest names and decision-makers was announced today for the inaugural Motor Sport Business Forum North America (MSBF-NA), December 8-9, as a prelude to the 22nd Annual Performance Racing Industry Trade Show.

International business leaders such as Lesa France-Kennedy, Bobby Rahal, Terry Angstadt, Zak Brown, Kim Green, Lawrence Aldridge, Andy Fuchs are just some of those that will address the foremost marketing and networking event for motor racing’s global commercial community. This high-profile new event represents the pinnacle of the world’s most glamorous sport as a lead-in to PRI Trade Show week.

“The MSBF-NA has brought together some of the most influential decision-makers from around the world to focus on the commercial side of the sport, featuring a variety of feature presentations," said Steve Lewis, PRI Show producer. “With the PRI Show featuring the latest technology and equipment, it will provide the ‘perfect storm’ for the racing industry in Orlando this December."

The first roster announcement for the event includes the following:

Lesa France-Kennedy, CEO, International Speedway Corp.
Bobby Rahal, Co-owner Rahal Letterman Racing
Zak Brown, CEO, Just Marketing International
Lawrence Aldridge, SVP, Corporate Alliances, Walt Disney Company
Jim Michaelian, Toyota Grand Prix of Long Beach President and CEO
Ian Carter, President Global Operations, Hilton
Ron Rogowski, UPS Director Sponsorship & Events
Bea Perez, Coca-Cola Integrated Marketing, N.A.
Andy Fuchs, Toyota Motorsports, GmbH, GM, Marketing & Communications
Suzy Deering, Verizon Wireless, Executive Director
Terry Angstadt, IRL President, Commercial Division
Joie Chitwood, ISC VP, Business Operations
Kim Green, Andretti Green CEO Promotions
Roger Edmondson, Grand-Am President
Marshall Carlson, Hendrick Motorsports President
Mark Dyer, IMG, Senior VP of Strategic Planning and Development

The Motor Sport Business Forum North America will be organized and hosted by Switzerland’s IM2 Events, which has established a series of similar events in Monaco, Abu Dhabi and Malaysia. Just Marketing International (JMI), the leading global motorsports-exclusive marketing agency, will serve as the North American co-host and manage the marketing and communications.

“We have held Motor Sport Business Forums in Monaco for the last five years and successfully launched the Middle East edition in 2008," IM2 CEO Simon Berger said. “I am very pleased that so many major players from the global motor sport arena have made early commitments to our inaugural North American event."

The PRI Trade Show and MSBF-NA will couple with PRI’s annual Industry Roundtable, the accompanying Advanced Engineering Technology Conference, the Grand Opening Breakfast featuring Wind Tunnel’s Dave Despain and the popular PRI All-Star Karting Classic to make the five-day series of events the biggest happening of racing’s off-season.

Companies and racing individuals wishing to exhibit and/or attend the PRI Trade Show can go to or call 949.499.5413. To register for any MSBF event go to:

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