ISC today announced a multi-year license agreement

International Speedway Corporation ("ISC") and Chicago-based Premiere Global Sports ( today announced a multi-year licensing agreement. In the five and a half year deal, Premiere Global Sports will license and operate ISC’s travel brand™. is the official sports/entertainment packaged tour provider for the ISC owned and operated racetracks and events, including the DAYTONA 500®.

“Motorsports travel and hospitality has been a major consumer and corporate focus of Premiere Global Sports and this agreement strengthens our position as a leader in this sector. We look forward to the opportunity to represent ISC’s facilities and to serve its racing guests," says Daren Lucas, Vice President Sales and Partnerships of Premiere Global Sports’ Sports Travel Division in Cary, North Carolina. is the official sports/entertainment packaged tour provider for racing venues including: Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Chicagoland Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix International Raceway, Richmond International Raceway, Talladega Superspeedway, and Watkins Glen International. The site makes it easy for fans to book travel to live racing events including purchasing tickets, hotel accommodations and transportation to and from the various racetracks. The site even includes access to at-track hospitality and pit passes.

“This is an exciting day for the thousands of guests who use to attend our events nationwide," says ISC Vice President and Chief Marketing Officer Daryl Q. Wolfe. “With Premiere Global Sports’ scale and expertise in sports travel and hospitality, our facilities and guests will benefit from quality programs and first-class customer service. ISC and Premiere Global Sports will make a great team focused on providing the best race day experience for our guests."

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually, as well as numerous other motorsports-related activities. ISC owns and/or operates 13 of the nation’s major motorsports entertainment facilities.

Premiere Global Sports is the industry leader in providing sports travel, hospitality and marketing services for consumers, corporations and universities.

Leave a Reply