CNBC’s “Inside Track: Refueling the Business of NASCAR”
07/05/09 CNBC's "Inside Track: Refueling the Business of NASCAR" hosted by Emmy-Nominated CNBC Sports Business Reporter, Darren Rovell, examines a sport that was once seemingly unstoppable. Infamous for its ties to southern bootleggers and famous for filling some of the largest venues in the world – 200,000 fans at some speedways – a decade of growth made it the fastest growing sport in America. But the rise of the 90s has given way to a new century recession. An imploding car business and shrinking sponsorship budgets are threatening the corporate dollars that are the sport's very lifeblood. NASCAR is now feeling the pressure of the economic implosion as the companies whose names are decaled on the cars are reconsidering their investments. Owned and controlled by the France family, NASCAR is looking at ways to weather the storm. "Inside Track: Refueling the Business of NASCAR" will premiere on Thursday, July 9th at 9:00pm, 10:00pm and 1:00am and re-air on Sunday, July 12th at 10:00pm and Monday, July 13th at 10:00pm.