Craftsman Renews “Official Tools of NASCAR” Sponsorship

Craftsman tools announced the renewal of the "Official Tools of NASCAR" sponsorship through 2013. Building on a 14-year relationship with NASCAR, Craftsman continues to view the sport as a perfect fit for America’s most trusted tool brand. "We’ve enjoyed a long and successful association and we look forward to building on the heritage of Craftsman in NASCAR," said Mike Cassar, Craftsman brand manager. "NASCAR shows trust in our tools and that parallels the loyalty our customers have shown in making Craftsman their trusted brand of choice." With the renewal of the "official tools" status, Craftsman will return as presenting sponsor of the NASCAR Sprint Cup Series Pit Crew Challenge, which is held at Time Warner Cable Arena in Charlotte, N.C. during the All-Star Week in May. Taking a broader approach to the NASCAR sponsorship in 2009, Craftsman will introduce a season-ending award for crew members, and plans to announce a defining partnership before the season kicks off in Daytona. NASCAR PR