IRL starts title sponsorship hunt

The Indy Racing League is once again looking for a title sponsor for its series. In 2003 it put an annual price of $10 million but got no takers. This of course is after Pep Boys and Northern Lights ended their sponsorship of the league. They have hired Zak Brown's Just Marketing (see other Hot News item for that announcement) but instead of the $10 million fee for title sponsor, the league has lowered its expectations and the rights can probably be had for $5 million according to industry experts.