DEI Forms Entertainment Company

Max Siegel, President of Global Operations for Dale Earnhardt, Inc., announced today the formation of the Earnhardt Entertainment Division, a new entertainment division within DEI that will merge the various aspects of the entertainment industry with NASCAR. The Earnhardt Entertainment Division will develop, produce and distribute music, film and television, visual imaging and digital content, as well as special event projects. The company will announce its plans to collaborate with major entertainment partners on several exciting projects in the upcoming months.

“We are looking forward to offering rich entertainment programming and innovative content," said Siegel. “There’s such great synergy there and it’s our goal to bring the two entities together to enjoy a mutually-beneficial relationship while keeping our focus to connect to millions of fans."