Sheets named SCCA Pro Racing Director
With the continued growth of SCCA Pro Racing arose the need for an expanded operations role to manage the organization’s business enterprises. SCCA Pro Racing President Bob Wildberger sought out Sheets for her experience in cultivating business relationships within the motorsports industry.
“SCCA Pro Racing holds such tremendous potential for growth, it became obvious we needed someone to develop our corporate partnerships," Wildberger said. “Tish has been a key player in several important business initiatives at NASCAR. Her experience and enthusiasm will be an asset to SCCA Pro Racing as we move forward."
Sheets comes to SCCA Pro Racing after nearly a decade of experience with NASCAR, where she served as Senior Manager of Business Planning and Special Projects before being named Director of Diversity & Special Projects in 2004. In addition to being NASCAR’s primary contact to the media, industry and corporate America regarding its award-winning diversity program, Sheets was also responsible for the development of NASCAR’s Executive Steering Committee, which includes top level executives from Fortune 500 companies.
Sheets has headed numerous business development projects, including Dodge’s sponsorship of the Dodge Weekly Series, the creation of the Toyota All-Star Show Down and was NASCAR’s team leader for the arrival of Toyota into the series.
“I am looking forward to being part of this growing organization," Sheets said. “I’ve already witnessed many positive changes within SCCA Pro Racing and I hope my experience and passion for racing will be a catalyst for even more. I’m thrilled to be on board and ready to help push SCCA Pro Racing to the next level."
Sheets, her husband and two children currently live in Concord, N.C. Sheets will split her time between Concord and the SCCA headquarters in Topeka, Kan., and plans to attend a majority of SCCA Pro Racing’s events.