Following a successful partnership year in 2006, notably in Germany, Spain, Turkey and Asia, Randstad will increase its sponsorship of the team and become an on-car sponsor. Starting from 2007, the Randstad logo will be clearly visible on the nose of the new FW29 racecar.
“As a fast growing company and the number three HR services provider in the world, global brand recognition is of increasing importance, particularly in Randstad’s growth markets," says Ben Noteboom, CEO Randstad Holding. “Our expanded partnership with the AT&T Williams team will help ensure our employees are supported by a brand that is more and more recognized worldwide."
“We always acknowledge that our achievements are born out of the commitment and tenacity of the people in our team. We share with Randstad a core belief in the teamwork and excellence of our workforce," states Sir Frank Williams, founder of AT&T Williams. “We are delighted to increase our association with Randstad and assist them in communicating the message that people form the foundation of success."
Success in Formula One requires the commitment of a talented team performing at the best of their ability. This is consistent with Randstad’s ability to attract, coach and retain the best people for its global client base. Currently, over 300,000 people are placed in employment by Randstad every day, managed and coordinated by Randstad’s consultants in 2,637 global branches.
Randstad is well positioned to partner with AT&T Williams as it is active in 12 of the 17 countries visited on the race calendar. The agreement will ensure year-round global exposure at the Grands Prix. With a total television audience of around 850 million people per year, Formula One will further strengthen its international brand appeal.