Patrick signs deal with Old World Industries

Revving up its marketing and promotional engines, Old World Industries of Northbrook, Illinois, has today announced a multi-year agreement with IndyCar Series sensation Danica Patrick.

Patrick, the 2005 Indianapolis 500 Rookie of the Year and leading contender for the 2005 IndyCar Series Rookie of the Year Award, will become the official product ambassador for PEAK Antifreeze products and Mr. Clean Premium Windshield Wash &Wiper Blades. Patrick will also appear in PEAK and Mr. Clean advertising, promotions and within their retail partners' in-store merchandising programs throughout the United States.

"I am excited to represent PEAK Antifreeze and Mr. Clean Premium Windshield Wash &Wiper Blades, which are two extremely successful and established brands," said Patrick. “PEAK and Mr. Clean represent quality and high performance which means a lot to me," added Patrick.

For PEAK and Mr. Clean, securing the services of one of the hottest personalities in all of sports is yet another step in bringing greater awareness of their products, as well as creating new and exciting promotional opportunities for their retail partners. "Like nearly everyone else around the world, we have watched Danica take on her competition with tremendous drive and spirit," stated Jeff Stauffer, Vice President of Marketing for Old-World Industries, which is the parent company of PEAK Antifreeze and Mr. Clean Premium Windshield Wash & Wiper Blades. "We feel that Danica's competitive personality and desire to win parallel our goals with our products, and we believe that she will represent PEAK and Mr. Clean with nothing less than a first class effort," added Stauffer.

PEAK Antifreeze has delivered maximum protection and performance for more than 55years. Always at the leading edge of coolant advances and patented new technologies, PEAK innovations have included the first pre-diluted "ready-to-use" antifreeze in PEAKReady Use®, the first universal "All Makes And Models" coolant in PEAK Global, and the category’s first-ever LifeTime™ Guarantee in its super-premium PEAK Global LifeTime.

As a name consumers have trusted for more than 40 years in and around their homes, Mr. Clean now offers premium quality and superior cleaning ability in windshield wash and wiper blade technology. Developed with Procter & Gamble* technology, the new Mr. Clean Windshield Wash was launched in the summer of 2005 and along with Mr. Clean Wiper Blades can now be found at a store near you.

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