"Viewers will have exclusive video and multimedia content for each race," said Kevin Annison, SPEED Channel VP of Business Development and Operations. "SPEED Pass lets the fans call the camera shots they most want to experience.
"This new service is a continued evolution of brand extension initiatives SPEED has entered into already in 2005," Annison added. "A mobile product partnership with Airborne Entertainment, an interactive effort with Proteus Inc., a new mobile marketing program, expansion of SPEED VOD offerings and a major push behind the network's official Web site, SPEEDTV.com, are just of a few of the things we have up and running this year — all are aimed at connecting SPEED Channel viewers with emerging technologies."
Choosing individual events Ã¡ la carte costs $4.99 per event. Purchasing an entire series package offers subscribers a 10-percent discount.
In addition to the AMA event, On-board SPEED Pass is available with select events in the American Le Mans Series, ARCA, the Rolex Sports Car Series and IROC.
The planned schedule of offerings includes:
Â· ALMS from Portland (July 30, 8 p.m. ET; 3 hours)
Â· ALMS from Road America (Aug. 21, 3 p.m. ET; 3 hours)
Â· ALMS from Mosport (Sept. 4, 3 p.m. ET; 3 hours)
Â· ALMS – Petit Le Mans (Oct. 1, 11 a.m. ET; 6.5 hours)
Â· ALMS – Petit Le Mans (Oct. 1, 7:30 p.m. ET; 2 hours)
Â· ARCA from St. Louis (July 29, 9 p.m. ET; 2 hours)
Â· ARCA from Nashville (Aug. 13, 2 p.m. ET; 2 hours)
Â· ARCA from Michigan (Aug. 19, 5 p.m. ET; 2 hours)
Â· ARCA from Toledo (Sept. 2, 9 p.m. ET; 2 hours)
Â· ARCA from Chicago (Sept. 10, 2 p.m. ET; 2 hours)
Â· IROC from Richmond (Sept. 8, TBD; 1.5 hours)
Â· IROC from Atlanta (Oct. 29, 1:30 p.m. ET; 1.5 hours)
Â· Grand-Am from Birmingham (July 31, 1 p.m. ET; 3 hrs)
Â· Grand-Am from Watkins Glen (Sept. 24, 3 p.m. ET; 3 hours)
Â· Grand-Am from Virginia (Oct. 9, 1 p.m. ET; 3 hours)
Â· Grand-Am from Mexico City (Nov. 5, 4 p.m. ET; 3 hours)
*Schedule subject to change
"Global Media Services is excited to enable SPEED Channel to provide millions of fans both live and on demand streaming applications through our vast portfolio of professional services," said GMS Chief Media Officer Adam Cohen. "It will be exciting for fans globally to be able to experience cutting-edge technology melded with the excitement of SPEED Channel's expansive repertoire of racing."