He added that Brazil, Japan and Russia are "viewed as the most enticing for building new series." Ryan notes NASCAR is expanding its int'l media rights "with new Fox and NBC deals" beginning in '15. The hope is that "foreign drivers will begin gravitating toward aiming at the Sprint Cup Series instead of open-wheel Formula One."
While races in Mexico City and Montreal "disappeared from the Nationwide Series schedule in the past five years, NASCAR used those events to help build a footprint in Canada and Mexico that it hopes will become the blueprint for establishing leagues around the world." O'Donnell said the Sprint Cup Series is "tapped out" at 36 races. But he added that NASCAR would "consider returning" to Mexico with the Nationwide Series. But Ryan writes, "Holding a 'tentpole' event with a national series isn't viewed as necessary in NASCAR's long-term strategy for expanding into a country." USA TODAY