The transaction is expected to close early in 2013, and DuPont will retain ownership of its signature oval label. Carlyle will replace the oval and rebrand the unit's products, according to DuPont. When the deal closes, all DuPont Performance Coatings workers will become employees of a new company under Carlyle. Company officials said it is too soon to tell what staffing plans the new owners will have once they take over.
The company's paint business is perhaps best recognized through DuPont Motorsports, a sponsor and paint manufacturer for four-time NASCAR champion Jeff Gordon's #24 race car and the longest running sponsorship – 20 years – in the sport's history. Details of the logo on Gordon's car will be agreed upon between DuPont, DuPont Performance Coatings and Hendrick Motorsports in the future, said Gregg Schmidt, DuPont spokesperson. More at the Delaware News Journal