JTG Daugherty Racing announces sponsor lineup for 2011
To kick off the season, Labonte leads JTG Daugherty into their first-ever Budweiser Shootout at Daytona International Speedway. For the 33rd annual event, the team is proud to announce a new partnership with Cequent, a TriMas company, and the Reese Towpower brand. Reese Towpower hitches will sponsor the #47 Toyota for the first time during the Shootout on Saturday February 12. In addition, Reese will sponsor the car in the All-Star event at Charlotte Motor Speedway and return as primary at Pocono Raceway in August.
For the Daytona 500, The Kroger Co. returns as primary sponsor of the #47 Toyota. In 2011, Kroger is partnering with the USO to celebrate the 70th anniversary as the leading organization that provides morale-boosting programs and services to enhance the quality of life for troops and their families around the world. In honor of our retired and active duty members of the military and their families, Kroger is donating $400,000 to the USO during the pre-race ceremonies at the 2011 Daytona 500. As a special tribute, Kroger and JTG Daugherty Racing have placed a very special logo on the hood of the #47 car for the Daytona 500. The logo includes the names of more than 350 Kroger associates from across the country who are active duty and reservist members of our nation's military. These men and women have served in our armed forces while employed by the Kroger family of stores.
Every sponsor is significant to the racing program's success, but one has been with JTG Daugherty Racing every step of the way. Kingsford Charcoal returns to the team for its 14th year to remind fans that 'Racing Season is Grilling Season'. Kingsford Charcoal will be primary at Las Vegas, Richmond (April), Dover (May), Charlotte (May), Daytona (July) and Michigan (August).
Just after Vegas, the familiar face of Little Debbie can be seen on Labonte's car at Auto Club Speedway.
Following California, Lance Sandwich Crackers takes over the reins for the April event at Martinsville. Labonte's machine will also fly the Lance colors at Darlington and Charlotte (October).
Shifting from snacks to famous baked beans, Bush Brothers & Company returns for their ninth year with the team and Bush's Baked Beans will be a primary of the #47 Toyota Camry for seven races including Texas (April), Talladega (April), Bristol (August), Atlanta (September), New Hampshire (September), Dover (October) and Kansas (October).
Another longstanding team partner, Clorox launches their first of six primary races at Phoenix in February. They are also slated to prominently be displayed at Kansas (June), Pocono (June), Infineon Raceway, Texas (October), and Phoenix (November).
JTG Daugherty Racing announces partnership renewal with Kimberly-Clark Corporation. Kimberly-Clark Corporation will highlight several key brand introductions by taking primary space for the races at Kentucky, Indianapolis, Chicago, and the October event at Talladega.
JTG Daugherty Racing has signed the RainEater wiper blade brand to have primary billing at Michigan in June. RainEater is the industries newest aftermarket wiper blade brand offering consumers superior all-weather performance with their aerodynamic frameless and full feature traditional wiper blades.
Associate sponsorships for 2011 include Glad Bags & Wraps, KC Masterpiece, Hidden Valley, Tom's, Coca-Cola, and Sullivan-Palatek.