Lately, Toyota and Ford have used NASCAR to promote their mid-size models, with the two brands running the Camry and Fusion, respectively. Chevrolet will start taking the mid-size segment much more seriously when they pull the veil from the 2016 Malibu in New York next week, so it would make sense if they switched to a new Malibu body for their next Sprint Cup car to help boost sales. Chevrolet's director of car marketing, Steve Majoros, recently told Reuters they are sitting "seventh or eighth place," in the mid-size market and acknowledged they "have tremendous opportunity to grow."
The Camry and Fusion are some of the strongest mid-size nameplates around in regards to sales and if Chevy wants to contest them in the showroom, they might as well take it to the track, as well. It wouldn't be the first time the Malibu nameplate appeared in professional stock car racing. The Malibu was Chevrolet's NASCAR body style from 1973 until 1983, when the automaker switched to the more performance oriented Monte Carlo. GM Authority