Aston Martin Cognizant F1 Team adds OGIO luggage & golf sponsorship

The combination of illustrious heritage, progressive technology and slick innovation will bring a different dimension to Formula One™ this season, as lifestyle brand OGIO becomes official team luggage supplier to Aston Martin Cognizant Formula One™ Team.

OGIO, owned by Callaway Golf Company, is a premium golf equipment and active lifestyle company with a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew and Jack Wolfskin.

But OGIO’s expertise extends to a vast range of expertly constructed luggage, backpacks, bags and accessories, which transcends sport and lifestyle.

The brand was founded in 1987 and has become well established with its ingenious designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of motorsports and also in day-to-day general use.

It’s a partnership which complements many of the shared values and philosophies between the two brands.

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Matthew Chapman, Head of Licensing & Merchandise, Aston Martin Cognizant Formula One™ Team said: “It’s hugely exciting to welcome OGIO as official team luggage supplier of Aston Martin Cognizant Formula One™ Team. The relationship with OGIO is a perfect fit for us – creativity, quality and progressiveness with a sustainable mindset are at the forefront of our brand values.”

Greg Pearse, Commercial Director of Callaway Golf EMEA – the parent company of OGIO – added: “We are thrilled to announce the partnership with Aston Martin Cognizant Formula One™ Team. To work with such an iconic car brand is a real privilege. As companies, we share many common attributes, such as craftsmanship, passion and innovation. These are the values that continue to inspire us, and we are proud to be part of Aston Martin’s welcome return to the sport.”

About OGIO

Founded in 1987, OGIO is an award-winning global leader in gear bag design and manufacturing, recognized for fusing performance, sports and lifestyle in every collection. Today, the company aims to make the world’s most ingeniously-designed, expertly-constructed and technologically-unrivalled personal storage products.

The innovative brand produces gear-focused bags with durable materials, long shelf lives and a plethora of pockets for storage. In all production, OGIO operates on the pillars of organization, durability, protection, ergonomics, mobility and sustainability.