Red Bull Racing And Gate.io Launch Co-Branded Digital Collectibles

Oracle Red Bull Racing and Gate.io, a leading global digital asset trading platform, announced IN THE MOMENT, a large-scale co-branded Digital Collectibles collection for the 2025 Formula One season.

Taking inspiration from iconic moments in Oracle Red Bull Racing’s history, the collectibles are inspired by the innovative spirit, stories and culture of the Team, brought to life through this year’s REBL Car Culture narrative.

This collaboration marks the first partnership activation between the two parties in the Web3 space, aiming to connect F1 fans and digital asset enthusiasts worldwide, and to co-create an on-chain experience.

The entire series consists of 24 Digital Collectibles forming a complete digital honor collection, created in collaboration with six renowned guest artists who will produce 13 of the 24 collectibles, with the remaining 11 designed by Oracle Red Bull Racing themselves. Users can collect their Gate digital collectibles, powered by Abstract, on the Gate platform, with premium paid options (Silver/Golden editions) offering higher rarity tiers, enhanced collection browsing, claiming, progress tracking, and prize opportunities through a dedicated event page.

Featuring four incredible drops from a globally recognized line-up of digital artists including Timpers, DutchTide and AlienQueen, the IN THE MOMENT series will kick off during the Monaco Grand Prix race week and will also celebrate key race locations such as Silverstone, Singapore and Abu Dhabi. Each round will feature six Digital Collectibles, corresponding to six selected iconic moments in history. By participating in the event and collecting all 24 Digital Collectibles, users will have the possibility to unlock exclusive rewards and privileges.

IN THE MOMENT is not only a Digital Collectible event but also an immersive experience that blends speed, art, and blockchain technology. Gate.io is committed to promoting real-world applications of blockchain technology in sports and entertainment. This collaboration also reflects its ongoing exploration of Web3 innovation and user engagement mechanisms.