F1 News: Mickey Mouse Heads to the Track in New F1 and Disney Partnership
Disney and Formula 1 have announced a new global collaboration that will bring Mickey Mouse and Friends into the fast-paced world of Formula 1 beginning in 2026.
The partnership will include themed experiences, original content, and branded merchandise available worldwide.
Tasia Filippatos, President of Disney Consumer Products, called the partnership an opportunity to connect with fans in new ways. “Our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together to create products that fans will love,” Filippatos said. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Formula 1’s Chief Commercial Officer, Emily Prazer, said the partnership fits into F1’s broader strategy of reaching new audiences. “It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market, and in return we’re introducing Disney to our 820 million fans worldwide,” she said. “Both brands are known for pushing boundaries and bringing entertainment and excitement to millions.”
The announcement comes as Formula 1 continues to grow its global following, especially among younger fans. Data shows over 4 million children aged 8–12 actively follow the sport in the U.S. and EU, and more than half of F1’s TikTok audience is under 25.
More information on the activity will be shared in the coming months, and fans can follow Mickey & Friends on their Formula 1 adventure via @mickeymouse and @f1 on social media to keep up to date on how the iconic characters will be living life in the fast lane in 2026.
Disney x @f1 🏎️ Coming 2026
Gear up for a new #MickeyandFriendsxF1 collaboration kicking into high-speed next year. pic.twitter.com/nryDG6FFyE
— Disney (@Disney) May 20, 2025
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