Jack Daniels and McLaren Extend Partnership Success

Jack Daniel’s Tennessee Whiskey and the McLaren Formula 1 Team are doubling down on their high-octane partnership, announcing a multi-year extension that will keep the iconic whiskey brand as an Official Partner of the racing team. The collaboration, which began in 2022, has already fueled memorable fan experiences and limited-edition whiskey releases, and both sides are eager to keep the momentum roaring.

Since teaming up, Jack Daniel’s and McLaren have blended the worlds of motorsports and whiskey with flair. From exclusive bottles celebrating McLaren’s racing milestones to immersive “Jack’s Garage” activations in cities like Australia, Great Britain, and the United States, the partnership has brought fans closer to the action. These events, combining local culture with the global thrill of Formula 1, have become a hallmark of the collaboration, especially after McLaren’s triumphant 2024 Constructors’ Championship win.

“This partnership is a cornerstone of how we connect with our motorsports and whiskey fans worldwide,” said Mark Bacon, Jack Daniel’s Global Managing Director. “Together with McLaren, we’ve created unforgettable moments on and off the track, and we’re thrilled to keep pushing forward.”

The 2025 limited-edition Jack Daniel’s bottle, marking the continued partnership, hit shelves earlier this year in select U.S. markets and Formula 1 race cities globally, giving fans another way to toast McLaren’s success. More releases and activations are planned, promising to blend the heritage of Tennessee whiskey with the adrenaline of Formula 1.

Matt Dennington, Co-Chief Commercial Officer at McLaren Racing, echoed the enthusiasm. “Jack Daniel’s shares our passion for heritage, innovation, and creating unforgettable fan experiences,” he said. “Since 2022, our collaboration has delivered standout moments, and we’re excited to build on that success moving forward.”

The partnership aligns two brands with deep roots and global reach. Jack Daniel’s, founded in 1866 in Lynchburg, Tennessee, is the first registered distillery in the U.S. and the world’s most valuable spirits brand, available in over 170 countries. McLaren Racing, established by driver Bruce McLaren in 1963, boasts 21 Formula 1 world championships, over 200 Grand Prix victories, three Indianapolis 500 wins, and a Le Mans 24 Hours triumph on its debut. Both brands also share a commitment to sustainability, with McLaren targeting net-zero emissions by 2040 and fostering inclusivity in motorsports.

For more details on Jack Daniel’s and McLaren’s partnership or upcoming releases, visit www.jackdaniels.com or www.mclaren.com/racing.