TV News: USA Motorsports Weekend TV Viewers/TV Ratings

Only one major motorsports event was in action this past weekend, and because the eastern part of the country was snowed in and watching TV, the Rolex 24 at Daytona garnered some solid TV viewer numbers.

Fans watched a Penske Porsche win for the third year in a row.

NBC Sports got 1.1 million TV viewers for last weekend’s IMSA Rolex 24-hour endurance race across two NBC telecasts (the start and the finish), up 22% from the 901,000 average that NBC Sports says it averaged for the 2025 Rolex 24’s three windows that aired on both TV (start and finish) and Peacock (one).