Formula 1 News: Cadillac Team signs Tommy Hilfiger apparel deal

In a fusion of American icons that’s as bold as a pit stop under red flags, Tommy Hilfiger has shifted gears into the fast lane of motorsport, unveiling an exclusive fanwear collection for the Cadillac Formula 1 Team just ahead of the 2026 season. Launched on February 5, 2026, this collaboration marks the latest chapter in Hilfiger’s long-standing love affair with racing, blending preppy streetwear with the adrenaline-fueled world of F1.

–by Mark Cipolloni–

Key Excerpts from the June 2025 PVH Press Release:

– Partnership Overview: “Tommy Hilfiger and Cadillac Formula 1® Team announce a multi-year partnership with Tommy Hilfiger as the team’s official apparel partner and lifestyle sponsor. The partnership includes team kits featuring the brand’s signature design and iconography, with the TOMMY HILFIGER logo proudly displayed on the car, driver suits and helmets.”
– Fanwear Plans: “Fanwear collections will also launch, fusing TOMMY HILFIGER’s ‘Prep Made Modern’ aesthetic with the performance-driven codes of Cadillac Formula 1® Team – challenging convention and setting a new standard for lifestyle partnerships in the sport.”
– Quotes: Tommy Hilfiger emphasized the cultural synergy, noting the excitement of blending racing graphics with classic American design.

The story begins back in June 2025, when Tommy Hilfiger inked a multi-year deal as the official apparel partner for Cadillac’s ambitious entry into Formula 1—the first new team on the grid in over a decade. Cadillac, the storied American automaker, is set to debut with drivers Sergio “Checo” Pérez and Valtteri Bottas, bringing a fresh dose of stars-and-stripes swagger to a sport dominated by European powerhouses. Hilfiger’s role? Outfitting the team from helmet to heel, with their logo emblazoned on the cars, suits, and now, fan gear that’s designed to turn heads both trackside and on city streets.

Fast-forward to today, and the fanwear collection has dropped like a checkered flag, featuring replica team kits alongside co-branded essentials like driver caps, T-shirts, polos, hoodies, gilets, and varsity jackets. Priced accessibly from $39.90 to $229.90 and available in sizes XXS to XXL, the line emphasizes versatility with moisture-wicking fabrics, precision detailing, and a striking palette of red, white, and black accented by metallic chrome for that high-speed sheen. It’s not just apparel—it’s a lifestyle statement, perfect for race weekends or everyday wear.

Tommy Hilfiger himself captured the essence in a statement: “This collection takes our heritage in motorsport and translates it into pieces you don’t just wear trackside, you live in day to day. The fanwear collection is designed to be versatile, blending team pride with personal style and bringing Classic American Cool into a new contemporary space.” Lea Rytz Goldman, global brand president of Hilfiger, echoed this, highlighting the brand’s decades-long fusion of fashion and sport: “For decades, Tommy has brought fashion into sport and entertainment, and F1 is now a major cultural force where we show up in a unique way.”

On the Cadillac side, chief brand adviser Cassidy Towriss praised the partnership’s authenticity: “This collaboration brings together two iconic American brands with a shared belief in design, performance and cultural relevance. The 2026 collection is just a glimpse of what’s to come.” And there’s more revving up—additional limited-edition drops are planned for key races, driver milestones, and city-specific “Race Specials” inspired by U.S. hotspots like Miami, Austin, and Las Vegas.

This launch comes at a pivotal moment for F1, with Cadillac’s livery reveal slated for February 8 in New York’s Times Square, building hype before the season opener in Australia on March 8. For fans of @AutoRacing1, this isn’t just merch—it’s a collectible bridge between the roar of engines and the pulse of fashion. Available now on tommy.com, in Hilfiger stores worldwide, and select wholesalers, the collection invites enthusiasts to gear up and feel the thrill of the grid, one stylish lap at a time.

Available Products on Cadillac’s Shop (as of Now)

Here’s a rundown of the core items you can buy immediately, priced in USD and designed for unisex or men’s fits with sizes from XS to XXL where applicable:

These pieces capture the essence of the partnership, featuring Cadillac’s bold racing motifs alongside Tommy Hilfiger’s signature red, white, and black palette with metallic chrome touches for that high-speed edge. Additional drops, including city-specific “Race Specials” and limited editions for races like Miami and Austin, are teased for later in the season.