How Has F1 TV Helped the Sport to Boom in Recent Years?

F1’s growth over the last few years has been nothing short of incredible. The sport’s viewing figures have risen exponentially since 2018, with 2025 witnessing record viewership of more than 1.3 million in the USA alone.

One of the biggest factors towards this has been the embrace of online platforms to help spread the sport to a wider audience. F1 TV has been a major contributor, tapping into the online streaming craze and offering people an accessible way to get F1 content.

F1 TV Has Capitalized on the Online Streaming Craze

One of the reasons why F1 TV has been so successful is because it has used a format that’s so prevalent throughout the entertainment industry. The concept of having sprawling lists of thumbnails with different options for people to choose from was first introduced in the online casino industry, where this was the best way to display slots casino games. Now, as the sector has evolved, there are hundreds of titles for people to choose from, and the thumbnails on screen give them a taste of what they’ll be getting.

This way of displaying a lot of entertainment in one place has also been seen across the streaming market, with Netflix being one of the earliest pioneers. Now, all the leading streaming services list their films and television shows as thumbnails, which users can hover over for more information or click on to open.

F1 TV uses the same approach, with the platform praised for its user-friendliness. It has a mixture of live content, features, and documentaries, giving fans access to everything they need all in one handy place. The fact that it has archived content as well means that it’s possible for newcomers to the sport to go back through its history and learn everything they want to know about it.

Making the Sport More Accessible Than Ever

F1 TV and Netflix’s Drive To Survive have helped viewership of F1 to explode because it’s made the sport more accessible than ever. In the past, fans in certain markets either couldn’t get access to it or had to contend with limited or expensive broadcasters. There was a lack of consistency, and it mainly attracted fans who were actively looking for it.

Now, getting hold of F1 content is just as easy as opening a Netflix account. People can watch the platform on their smartphones or tablets as well, meaning that it can be enjoyed on the move. This direct access has opened up the sport in territories where there was previously low interest, such as the USA. Now, viewers can follow every session of a race weekend, from practice to qualifying to the Grand Prix itself. That means that they can see all the action in full and have a much better idea about what’s going on.

F1 TV isn’t just a great way to bring new fans to the sport; it’s also been welcomed by long-term lovers of racing. The fact that it has loads of old footage and stories from the past for people to relive makes it a powerful tool for promoting F1 far and wide.