Coca-Cola changing motorsports marketing strategy
Kyle Larson will replace Danica Patrick this year in the Coke Family of Drivers Coca-Cola this year will have a different motorsports marketing strategy as it aligns the program with … Read More
An Inside Look at Motorsports
David Hobbs David Hobbs, whose career as a championship race-car driver has spanned three decades and his stint as a television commentator for more than four, was honored by the … Read More
Foyts Kanaan And Cowdin Rossi Andretti Hinchcliffe New Under Tray Veach Leist Hunter-Reay Leist Veach Rossi Chilton And Engineer Hinchcliffe Sato Hinchcliffe Andretti3 HunterReay HunterReay Rossi Andretti Bourdais Rossi Rossi … Read More
IMSA Field LAT for IMSA International Motor Sports Association officials confirmed that the homologation period for the cars in the WeatherTech SportsCar Championship Prototype class and GT Le Mans class … Read More
Michigan RV Area Michigan International Speedway continues to enhance the experience for guests all week long at NASCAR’s most entertaining track. In 2018, MIS will debut a new high-end campground, … Read More
Chevy Corvette front and center yesterday at Daytona LAT for IMSA A lot can happen in 20 years. Just ask anyone on the Corvette Racing program. Sports car racing’s premier … Read More
Autonomous Chevy Bolts being assembled Implementing this technology was never going to be easy for automakers, but considering what's at stake – staying in business or slowly fading out – … Read More
Roborace challenged Nicki Shields to take on DevBot at the Hong Kong ePrix. Watch DevBot testing new software on the tricky Hong Kong street circuit racing Nicki Shields. Soon drivers … Read More
Valentino Rossi Yamaha has been hard at work on its autonomous Motobot racing bike, and this year, the company was confident enough to pit its creation against one of the … Read More
Nuclear power plants means zero carbon emissions from the source to the road with EVs Demand for low-carbon electricity to power a future wave of electric vehicles could be provided … Read More
Tesla has woken up the industry This week, Volvo is adding itself to the list of many truck manufacturers working on electric trucks. The Swedish group says that it will … Read More
Juan Montoya supports Alonso's efforts to branch out Montoya backs Alonso's 'triple crown' bid McLaren to be 'at the front' in 2018 – Brown Haas can be like Force India … Read More
1912 Ford Model T In a video made public Wednesday, the Sierra Club denounced Ford Motor Company for lobbying the Trump administration and “#PollutingPruitt" to roll back vehicle efficiency and … Read More
If Miles thinks he is going to get $10-$15M annually from a sponsor with low TV ratings on a cable TV channel, and with little global reach, he's fooling himself. … Read More
StarCom Racing acquired a NASCAR Charter for the upcoming 2018 MENCS season and will run a full 36-week schedule. SCR, a new team in 2017, led by Team Manager Derrike … Read More
Brad Keselowski Brad Keselowski certainly isn't the first one to say NASCAR chairman Brian France needs to show up at the track more often. But the fact he said it … Read More
Brandon Jones Kyle Busch Motorsports has announced their driver lineup for the 2018 NASCAR Camping World Truck Series season. Brandon Jones, Spencer Davis and Riley Herbst will each split time … Read More
Kyle Busch NASCAR has confirmed that it will allow teams to share and obtain data from other racing organizations this season, including telemetry data such as braking, throttle and RPM … Read More