|Sheetz station and convenience store|
Sheetz today will announce that it has signed as Richmond Raceway’s official convenience store and will activate at the track's NASCAR weekend next week.
Sheetz will entitle and activate in one of the "neighborhood" areas of the track's infield, and the Pennsylvania-based company also will be the presenting sponsor of Richmond's Scout program that provides special camping and discount ticket prices to Boy Scouts. It is unclear how Sheetz will activate in its infield area near Turn 4.
Sunoco has an exclusive deal as NASCAR's official fuel, but individual tracks are able to do deals with convenience stores. Richmond’s Dir of Business Development Michael Evranian landed the deal for the track. Adam Stern/SBD