IndyCar Toronto TV Rating

The race start

NBCSN earned a horrible 0.36 overnight rating for yesterday's NTT IndyCar Series Honda Indy Toronto, up slightly from an equally horrible 0.35 overnight for last year's race.

Editor's Note: How do you grow a series with ratings that low? What sponsors want to sponsor a car with ratings that low? Why not put 100% of the races on NBC, and pay the delta so teams can be flush with sponsorship and NTT Data can get more value for their IndyCar sponsorship?

Why? Why? Why?