NBC Sports, NASCAR Launching “Grassroots Racing Tour”

NBC Sports and NASCAR have launched a new campaign titled the "Grassroots Racing Tour."

The season-long effort will consist of "messaging, stories, social videos, in-person appearances from NASCAR drivers & promotion" among NASCAR, NBC Sports and more than 500 local tracks.

Stories collected from the tour will be included on NBCSN's "NASCAR America" and in "remote pre-race and in-race elements," including driver videos and a "50 States in 50 Shows" feature. NBCSPORTS.com