|IndyCar Ratings up big on NBC vs. NBCSN|
The final weekend TV ratings are in and like we predicted, you put an IndyCar race on network TV (in this case NBC) and the ratings will dwarf NBCSN — a bring real measurable value to all sponsors of the series. The Road America race pulled a final 0.77 rating, up 350% over last year's rating on NBCSN and over 1.1 million viewers, up from just 322,000 last year on NBCSN.
Despite this being a fact for the past 10 years when races were on ABC, IndyCar still has more than 50% of its races on NBCSN whose low ratings bring near zero value to sponsors.
|FS1||NASCAR Cup Race L||Sonoma||2,478,000||482,000||1.51||1.44||+4.86%|
|NBC||IndyCar Race L||Road America||1,104,000||202,000||0.77||*0.22||+350%|
|ESPN||F1 Race L||France||483,000||194,000||0.34||0.34||+0.00%|
|FS1||NASCAR Truck race L||Gateway||449,000||153,000||0.28||0.37||-24.3%|