|Harley Davidson's first electric motorcycle – the LiveWire|
Formula E team Envision Virgin Racing today announced that Harley-Davidson, one of the world’s most iconic motorcycle brands has agreed to a multi-year sponsorship of the team. The sponsorship reflects Harley-Davidson’s commitment and excitement to lead in the rapidly evolving EV mobility space, and enthusiasm to share evocative and new electric-powered performance experiences with a growing global audience.
Envision Virgin Racing is one of the founding and most successful teams in Formula E – the world’s first fully-electric racing series and one of the fastest growing motorsports. During its time in the championship, the team has notched up more than 700 points, an impressive eight wins and 23 podiums, and recently became the first team to have recorded victories in all five seasons to date. This coming weekend, the team embarks on its next race in Paris where it is currently lying second in the teams’ championship.
In Fall 2019, Harley-Davidson’s first electric motorcycle, LiveWire, will be available for sale. It is the first of a broad portfolio of electric vehicles from the company; and is proof positive of Harley-Davidson’s stated commitment to lead in the electrification of motorcycling by offering a full range of e-two-wheelers for the youngest of riders, all the way to the rider who is looking for a premium, high-performance EV motorcycle experience.
Marc McAllister, Vice President Product Consumer Portfolio Management, Harley-Davidson, said:
“Electric vehicles are at the cutting edge of future mobility conversations globally, and that future is happening now. We’re incredibly excited to be partnering with Envision Virgin Racing, one of the leading proponents of Formula E – the highest form of e-propulsion motorsport. The team’s passion, professionalism and commitment to the thrill of electric vehicles matches our own and it’s going to be an incredibly exciting time working with them."
Sylvain Filippi, Managing Director of Envision Virgin Racing, said: “We’re delighted to be welcoming such an iconic brand like Harley-Davidson into our portfolio of partners. Like us, Harley-Davidson shares our passion for developing cutting edge technology and sustainable mobility, and between us we can now help showcase that on two and four wheels."
He added: “Harley-Davidson is also the fourth major partnership for the team in the past 12 months following the announcement of Stanley Black & Decker at the Paris E-Prix last year, Audi Sport in the Autumn and Genpact in December."