Latitude Vacation Club enters partnership with HSR for Season Opener

Colton Herta
Colton Herta

Harding Steinbrenner Racing announced that Latitude Vacation Club will serve as primary sponsor of the #88 Honda-powered Indy car for the Firestone Grand Prix of St. Petersburg and primary several races throughout the 2019 NTT IndyCar Series season. Latitude Vacation Club is an exclusive travel and lifestyle benefits matrix built for vacationers.

“I’m very happy to have Latitude Vacation Club as primary sponsor of the #88 for the NTT IndyCar Series season opener this weekend," said co-team owner, Mike Harding. “Their brand is well matched to activate within the INDYCAR market, and we’re very excited to continue to build our relationship with them. I hope to see this one-of-a-kind livery, that incorporates the Harding Steinbrenner Racing and Latitude Vacation Club brand, at the front of the field in this weekend’s race along the streets of St. Petersburg."

“Everyone at Harding Steinbrenner Racing is excited to have Latitude Vacation Club join us as the primary sponsor for the opening race of the NTT IndyCar Series season," said co-team owner, George Michael Steinbrenner. “The car looks great. We were able to incorporate elements of our team identity along with the Latitude Vacation Club compass in a unique way."

“We couldn’t be more excited to be partnering with Harding Steinbrenner Racing for the 2019 NTT IndyCar Series season," said Latitude Vacation Club CEO, Cecil Latta. “This gives Latitude Vacation Club the opportunity to showcase our brand as the Netflix of travel throughout the INDYCAR platform and beyond."

Valenica, CA native Colton Herta will begin his NTT IndyCar Series rookie season this week in the Firestone Grand Prix of St. Petersburg. Herta finished second in the 2018 Indy Lights Presented by Cooper Tires Championship with four wins and three pole positions. He also captured a historic “May Sweep" winning the Freedom 100 and Grand Prix of Indianapolis. He made his INDYCAR debut at Sonoma Raceway for the season finale where he finished 20th.

“Very cool to have Latitude Vacation Club on the #88 throughout the 2019 season," said Colton Herta. “It’s always very exciting to introduce a new sponsor to the NTT IndyCar Series and I’m happy to help announce Latitude Vacation Club. They seem very enthusiastic to join the Harding Steinbrenner Racing family!"

The Firestone Grand Prix of St. Petersburg, the 2019 NTT IndyCar Series season opener will take place this Sunday, March 10, along the streets of St. Petersburg, Florida. Coverage will begin at 1:37 p.m. ET on NBC Sports. Extensive coverage can be found on INDYCAR Pass on NBC Sports Gold. For more information or to subscribe to INDYCAR Pass on NBC Sports Gold, visit www.nbcsports.com/gold/indycar.

About Latitude Vacation Club

Celebration, Florida based Latitude Vacation Club is led by 30-year hospitality leader Cecil Latta as it’s CEO & Founder. John Bell serves as the Companies Chief Information Officer and Gina Neri serves as the Vice President of Human Resources & Operations. Latitude’s customers benefit from exclusive wholesale travel products such as hotels, resorts, cruises, cars, activities and more.

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