Richard Childress Racing announced today that Hurdl, an experiential SMS tech company that helps fans connect with their favorite teams, drivers, and brands, joined the team with a multi-race partnership in 2019. Hurdl will make its first appearance in NASCAR as a primary partner on defending Xfinity Series champion Tyler Reddick’s No. 2 Chevrolet Camaro during NASCAR’s West Coast Swing, starting at Las Vegas Motor Speedway on Saturday, March 2.
Hurdl enables teams, events, and brands to create richer fan experiences through real-time relevant messaging via SMS, the consumer’s most natural communication channel. Specializing in activations that drive higher opt-in rates than any other SMS platform, Hurdl enables teams, events, and brands to text fans personally, and provide exclusive deals, offers and content that enhance the fan experience, without requiring fans to download a mobile app.