Kimoa sells through its ecommerce site www.kimoa.com and, despite being a young brand that has only been in the market for a year and a half, Kimoa sells to more than 160 countries.
The brand was founded by Alonso and friends, with the vision to create clothing, accessories and experiences for those who share the passion for urban life in coastal cities; for those who love surfing, skating, snowboarding and hanging out with friends.
Piquet Jr and Alonso were team-mates in Formula 1 in 2008 and 2009 and are now working together once again in this exciting lifestyle space. On the racing track Piquet Jr is currently racing in the ABB FIA Formula E Championship with Panasonic Jaguar Racing, while Alonso will embark in 2019 on a new push for the Indy 500 crown.
On their new partnership, Alonso commented: “I would like to welcome Nelson Piquet to the Kimoa Family. Anew member, a very special one, we will support him at every Formula E weekend. He has the values that Kimoa has and I am sure we will enjoy this adventure together. Never Surrender!!"
Piquet Jr added: “Fernando is one of the most talented drivers of all time. I hugely respect the passion he has for our sport; we have in common that we both live and breathe racing. I’m really excited to be joining the Kimoa family – we have some exciting projects coming up that we can’t wait to share with you. Watch this space!"