Porsche is making a $7.4 billion bet on electric cars
|Porsche doubles EV investment plans in effort to beat Tesla|
Porsche is going all in on electric cars.
The Stuttgart, Germany-based sports car giant announced on Monday its plan to spend $7.4 billion by 2022 to develop a lineup of electrified cars.
Monday’s announcement doubles the $3.7 billion electric mobility investment plan Porsche announced last year.
“We are doubling our expenditure on electromobility from around three billion euro to more than six billion euro," Porsche AG chairman Oliver Blume said in a statement.
“Alongside the development of our models with combustion engines, we are setting an important course for the future with this decision."
Porsche’s announcement comes after Mercedes-Benz announced a $1 billion investment to upgrade its Tuscaloosa, Alabama factory in preparation for EV production.
These are major investments from well-funded and highly experienced automakers. Investments that should challenge Tesla’s place atop of the EV food chain.
Thus far, only Tesla has been able to successfully tap into the luxury EV market. Its Model S sedan and Model X SUV stand alone in their respective segments.
Porsche’s investment is just the latest play by a traditional luxury and performance brand to come up with a true rival for the automotive wing of Elon Musk’s business empire.
Porsche’s additional $3.7 billion investment will be allocated to multiple development programs already underway.
This includes $620 million for the development of the Mission E high-performance electric sedan and its derivative model. Another $1.2 billion will go towards the hybridization and the electrification of Porsche’s existing internal combustion models. And $868 million will be used to expand facilities while another $868 million will go towards the development of charging infrastructure.
The Porsche Mission E is expected to arrive in 2019 with a starting price expected to be as low as $75,000, on par with the Tesla Model S’s starting price of $74,500. Porsche expects the Mission E to deliver 400 to 600 miles of range on a single charge with a top speed of 155 mph.