Sony Pictures Networks India extends partnership with Formula E across Indian sub-continent

di Grassi testing new car at Valencia
di Grassi testing new car at Valencia

Sony Pictures Networks India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent – including India, Pakistan, Sri Lanka and Bangladesh.

The Indian broadcaster will show electrifying action from every E-Prix throughout the course of both seasons – with select races to be aired live, alongside additional analysis and reaction with supplementary magazine shows and highlights packages.

Ali Russell, Media & Business Development Director at Formula E, said: “As we approach the start of the new season, it’s great news to retain SPN as exclusive broadcaster across the Indian sub-continent. With the increased demand and appetite for the ABB FIA Formula E Championship in India – we’re excited to bring eager fans and MAHINDRA RACING supporters the best that the electric street racing series has to offer for another two seasons."

Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports Business, Sony Pictures Networks India, said: “We’re thrilled to extend our partnership with Formula E after the positive response and viewership we’ve seen over the past year. This series is especially exciting given the innovation and the potential it has for the future. At SPN, we’re focused on providing a multi-sport viewing culture and the ABB FIA Formula E Championship further strengthens our vast portfolio."

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