Team Penske has announced a new partnership with VF Workwear. Under the multi-year agreement, VF Workwear’s Wrangler Riggs brand will be the primary sponsor of the No. 12 Ford Fusion driven by Ryan Blaney in the NASCAR Cup Series, beginning with this weekend’s event at Kansas Speedway. The new partnership also includes VF brands serving as a primary sponsor on the No. 12 Ford for the Cup Series races at Michigan (June) and Kansas (October) in both 2019 and 2020.
The VF Workwear family of brands features names that are very familiar to NASCAR fans, including Wrangler, Dickies, Timberland Pro, Red Kap, Kodiak, Bulwark and Horace Small.
“We are excited to welcome VF Workwear as a new partner to Team Penske and we believe the company and its brands will bring new energy and vision to our organization," said Roger Penske. “All of the VF Workwear brands are well known to motorsports fans and this represents a great opportunity to connect the Wrangler brand and its heritage in racing to our team. The VF brands also align well with Ryan (Blaney), a terrific young driver on the track and a great representative off the track as well. To me, Wrangler and Ryan just represents a great combination."
VF Workwear is part of the VF Corporation (NYSE: VFC), which outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, Timberland, Wrangler and Lee. Founded in 1899, VF is one of the world’s largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.
“VF Workwear is proud to partner with Team Penske and Ryan Blaney and we think it’s a great fit across the board," said Chris Holcombe, President of VF Workwear. “Consumers already know a lot about our brands, and NASCAR fans have an affinity with our Wrangler name and the history it has in the sport. So, to bring a brand onboard like Wrangler Riggs – and have it associated with someone like Ryan who is sort of a throwback in this younger generation of drivers – is a perfect fit for us. We are excited and look forward to having our other brands involved in the future."
At just 24 years old, Blaney is a key pillar of NASCAR’s youth movement. Competing in his first full-season with Team Penske in the Cup Series in 2018, Blaney captured his second career victory at the Bank of America ROVAL 400 at Charlotte Motor Speedway on September 30. Blaney has already eclipsed his career-best totals in top-five finishes and laps led this season as he’s advanced to the NASCAR Playoffs Round of 12.
“I’ve always loved the history of our sport and there is definitely a lot of history with Wrangler in racing," said Blaney. “Knowing that I will have that Wrangler name on my car this weekend – and hopefully have the chance to help introduce some of the other VF brands to the sport – will be awesome. It’s great that VF Workwear is coming back to our sport and I’m excited for the opportunity to represent them."
The 2018 Cup Series season continues with the Hollywood Casino 400 at Kansas Speedway on Sunday, October 21 with race coverage beginning at 2:00 p.m. ET on NBC.