IndyCar TV ratings through Toronto

IndyCar is losing more and more viewers each year. Ratings are down, viewership is down.

Venue Network 2016
Rating
2016
Viewers
2017
Rating
2017
Viewers
2018
Rating
2018
Viewers
St. Petersburg ABC 1 1,400,000 0.8 1,190,000 0.81 1,144,000
Phoenix NBCSN 0.29 363,000 0.21 343,000 0.19 253,000
Long Beach NBCSN 0.37 402,000 0.21 321,000 0.24 370,000
Barber NBCSN 0.26 279,000 0.39 470,000 <0.20 310,000
Indy GP ABC 1 1,300,000 0.7 1,000,000 0.8 1,140,000
Indy 500 ABC 3.9 6,000,000 3.4 5,500,000 3.1 4,900,000
Detroit 1 ABC 0.7 1,000,000 0.6 847,000 0.55 751,000
Detroit 2 ABC 0.6 918,000 0.9 1,400,000 0.6 936,000
Texas NBCSN 0.3 388,000 0.35 561,000 0.21 336,000
Elkhart Lake NBCSN 0.33 470,000 0.37 568,000 0.22 322,000
Iowa NBCSN 0.37 534,000 0.37 534,000 0.31 452,000
Toronto CNBC 171,000 187,000
Toronto NBCSN 0.3 530,000 0.32 489,000 0.29 458,000
Totals 13,755,000 13,410,000 11,372,000

As a reference, F1 annual 'unique' global audience is 390 million people, and the total annual viewers in just their top-20 markets is 1.4 billion. Compare that to IndyCar's annual global audience of around 25 million. Hence why F1 is flush with money and IndyCar isn't. It's the TV viewership stupid and the number of viewers NBCSN delivers for IndyCar are enough to make one cry.

Leave a Reply