Final weekend TV Ratings – NBCSN destroying IndyCar

How low can IndyCar TV ratings go before is ceases to be commercially viable?
How low can IndyCar TV ratings go before it ceases to be commercially viable?

Motorsports TV ratings are down across the board, but IndyCar TV ratings on NBCSN are always down the highest percent. How much lower can they go before IndyCar is not longer commercially viable. IndyCar went for the money grab with the new NBC/NBCSN TV deal and that decision will cost them far more in new manufacturers and sponsors. NBCSN production is great but hardly anyone watches NBCSN. It could ultimately be a death sentence for the series. We urged IndyCar to put all races on free over the air network TV to ensure an average of over 1 million viewers per race, but they chose not to follow our advice and will pay dearly for it.

Why are TV ratings down across the board? It's simple. It's not because kids do not like racing – we see just as many kids at races as we always have. Since the advent of social media where everyone is giving away content and updates for free, most people just follow the race on their smartphone as they go about their daily business. However, sponsorship is based on TV ratings, not social media, and the more a series pushes social media the lower their TV ratings will go until eventually they cease to be commercially viable. We warned our readers of this years ago when the social media push began, and TV ratings have been down from that day forward and the plummet will continue.

Final TV Ratings Last Weekend

Network Event Location Day Total
Viewers
18-49
Viewers
2018
Rating
2017
Rating
% Chg.
FS1 NASCAR Cup race Sonoma Sun 2,334,000 500,000 1.44 1.98 -27.3%
FS1 NHRA Finals Norwalk Sun 712,000 143,000 0.46 0.65 -29.2
FS1 NASCAR Xfinity race Gateway Sat 571,000 137,000 0.37 0.58* -36.2%
ESPN2 F1 race France Sun 532,000 173,000 0.34 No Race N/A
NBCSN IndyCar race Road America Sun 322,000 65,000 0.22 0.37 -40.5%

*Run in Iowa last year

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