Hendrick Motorsports is renewing its deal with Blue Cross & Blue Shield of North Carolina that will see the health insurance company step up to associate sponsor branding on HMS' No. 48 Chevy driven by Jimmie Johnson.
Blue Cross will continue to have its logo on uniforms for both Johnson and his crew. The company for the first time will buy on-car assets for Monster Energy NASCAR Cup Series races at Charlotte Motor Speedway later this month and in the fall. Blue Cross has been a sponsor of HMS since '13 and provided healthcare services to the organization since '04. Adam Stern/SBD