Axalta Coating Systems has extended its 26-year partnership with Hendrick Motorsports through '22.
The deal will see Axalta continue sponsoring HMS’ No. 88 driven by Alex Bowman(15 races in '18 and 12 races in '19) plus the No. 24 driven by William Byron (10 races in '18 and 13 in '19) in the Monster Energy NASCAR Cup Series.
The deal follows last week’s announcement that Lowe’s would be leaving Jimmie Johnson’s No. 48 after this season. Axalta execs have repeatedly stated that they see a 3:1 ROI in NASCAR.