|Hinchcliffe resonates with customers|
UPDATE IndyCar driver James Hinchcliffe is staring in a new series of ads for Honda to help kick off the “Honda Dream Garage Spring Event". Starting this week, the ads will feature James as he showcases a multitude of “dream" deals to be had on Honda’s lineup of vehicles, powersports and marine equipment. In total, James stars in 5 different spots focusing on CR-V, HR-V, Clarity PHEV, Pilot and the Civic. The ads will air across national television, radio and online/social media platforms.
This is the first time that Honda has used an IndyCar driver to act as a national spokesperson.
Below are the Youtube links to the ads.
03/12/18 Honda of America today is launching a new national TV ad campaign that stars Verizon IndyCar Series driver James Hinchcliffe in five different spots.
The integration of Hinchcliffe marks what Honda says is one of its most extensive efforts to date in terms of having an IndyCar driver involved in an overarching brand campaign.
The effort, which has broadcast, radio, print, digital, social and point-of-purchase elements, is around the Honda Dream Garage Spring event. Honda America Regional Marketing Manager David Yick said that the company chose Hinchcliffe because of how he resonates with Honda consumers. Adam Stern/SBD