IndyCar season finale loses title sponsor

GoPro is gone, which does not bode well for the future of the race. Without a title sponsor, and given the low attendance, SMI will now lose their shirt on the event.

GoPro did not renew its deal with Sonoma Raceway to title sponsor the Verizon IndyCar Series season finale this year at the track. The S.F. based action-camera company initially signed on in ’12 for three years and eventually extended through ’17.

The company's decision not to renew the deal for '18 comes at a time when it has started to face serious business issues amid increasing competition.

The company’s stock price is down around 90% since mid ’15. Sonoma Raceway President & GM Steve Page said that the track is now actively searching for a replacement sponsor for the race, which will be on Sept. 16. Adam Stern/SBD