02/28/18 The money flowing from BK Racing’s bankruptcy case gives us insight to NASCAR purses under the charter agreement? Per Bob Pockrass of ESPN.com, court documents show the team earned $450,000 for finishing 20th in this year’s Daytona 500.
That’s a strong improvement from 2015, the last year purses were officially released by NASCAR. In that year, AJ Allmendinger earned $348,803 for running 20th. Only the top-six finishers and pole-sitter Jeff Gordon (33rd) earned more than $450K that day.
But that 22.5 percent increase falls flat when we look at BK’s earnings from Atlanta. Running dead last, it made $92,000 for a 36th-place finish that would have earned the team more three years ago.
Back in 2015, Ricky Stenhouse Jr. ran 36th in this race and made $101,370. I don’t think that’s a fair comparison, though; NASCAR contingency awards and sponsor bonuses upped his purse. A better example is JJ Yeley, who ran 34th for the same BK Racing team but earned $93,710 running the No. 23.
The difference? Only about a two percent decrease. But that’s significant enough in a NASCAR environment where operating costs keep increasing.
There’s plenty of reasons behind the purse decline. Atlanta’s sparse crowd likely had something to do with it; that pales in comparison to a sold-out, revamped Daytona 500 superspeedway. Track A can only dole out so much when it’s making less revenue.
The same court document anticipated $385,000 for a 30th-place average finish over the next month. Extending that out over a full season, that produces $3.4 million in revenue for BK Racing. Well, no wonder the company had to declare bankruptcy; how will that equate to $9.1 million owed to potential creditors? But what about sponsor money – well that has plummeted as TV ratings have taken a nosedive. More at Frontstretch