Bristol Speedway Unveils Sign Honoring Dale Earnhardt Jr. Catchphrase

As Dale Earnhardt Jr. "gets ready to take his final lap" at Bristol Motor Speedway on Saturday night, the track "decided to unveil a sign at its north entrance" honoring the longtime driver. A large sign reading "It's Bristol, Baby" pays homage to an '04 race at BMS where Earnhardt "uttered his now-famous phrase."

BMS GM Jerry Caldwell said that the sign "gives race fans a new way to engage with the property."

It was designed by Bristol-based Corporate Image constructed by Kingsport-based Mycroft Signs. Visitors and passers-by "will be able to stop for selfies and photos of the new sign."

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