A spokeswoman has denied that Jordan will definitely lose the title sponsorship of Gallaher International next season. A whisper in Sao Paulo said the tobacco giant would not continue its promotion of cigarette brand Benson & Hedges in Formula One beyond Sunday's Brazilian grand prix. Silverstone-based Jordan first raced in the bright yellow B&H livery in 1996. 10/23/04
The latest rumor in Sao Paulo where the F1 circus is wrapping up their season this weekend, is that Eddie Jordan's team will lose the backing of tobacco giant Gallaher International after the Brazilian grand prix. Gallaher promotes the Benson & Hedges cigarette brand in Formula One, giving Jordan its distinctive bright yellow livery. However, British tobacco laws outlaw tobacco advertising in F1 in July of next year anyway, so at best we are talking about a loss for a partial season.