The first live 24-hour advert featuring live sport will premier during this year’s Le Mans 24 Hours following the announcement of a new partnership between Ford and Eurosport. The Live Ad will celebrate the 50th anniversary of Ford’s historic 1-2-3 finish at Le Mans. At the '66 race, its Ford GT40 finished on the top three positions on the podium.
The Ford Live Ad will be produced by Eurosport to run on Eurosport websites and mobile apps — during the 24-hour endurance race. Fans will see a live feed of an on-board camera from one of the four Ford GT supercars competing in the LMGTE Pro category race. Once visitors click through, they’ll be able to follow the on-board cameras on all four cars on a dedicated Ford Live Hub. The campaign was developed in partnership between Ford, Eurosport and global media agency Mindshare. Eurosport