Lixar Becomes a Preferred Technology Partner of NASCAR

NASCAR and Lixar, a technology company driven by mobile and data science innovation, announced a multi-year deal, designating the company as a preferred technology partner of NASCAR. Lixar specializes in mobile solutions for enterprise airline, automotive and travel clients and will work with NASCAR to enhance the guest experience at national series events, specifically related to garage access. NASCAR's Garage Access Program is a three-year initiative to enhance guests' experience while visiting the garage.

The initial steps of the project debuted during 2016 Daytona Speedweeks when NASCAR's in-house credentialing and registration operations merged to form The Guest Fulfillment Center. Working with Lixar, NASCAR plans to integrate state-of-the-art technology that will make the credential process easier and faster. With the rapid evolution of mobile technology, Lixar specializes in connected product platforms and mobile-to-everything software solutions. Through personalized architecture, design, development, implementation, and support, Lixar will evolve the credential system and help push forward NASCAR's renewed focus on improving the event experience. NASCAR PR

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