At least, that would seem to be the thinking at VW Group, which over the last six months has announced plans for the first three brands to launch all-electric cars in 2018 or later.
Now comes a report that the group's luxury brand Bentley will join the crowd.
Bentley EXP 10 Speed 6 Concept
According to an article on the Australian site Drive.com, "A fully-electric Bentley will become part of the company's future product range."
The word that Bentley was "studying" such a car came from Bentley's board member in charge of engineering, Rolf Frech, at a Palm Springs launch event for its massive new Bentayga SUV.
Porsche Mission E Concept – 2015 Frankfurt Auto Show live photos
It remains unclear whether an electric Bentley would be a sporty coupe–along the lines of its foundational Continental GT, but perhaps even a two-seater–or a sleeker four-door sedan that would line up more closely against today's Tesla Model S.
Still, the course seems set: "Of course electric will be a future strategy direction for Bentley," Frech told the site in an interview.
An electric Bentley would likely share much of the underpinnings of Porsche's upcoming all-electric performance sedan, previewed last fall by the Mission E concept shown at the Frankfurt Motor Show.
Frech confirmed as much, saying that the brand could draw on the Mission E platform but also bring a lot of its components into a future electric Bentley.
Bentley EXP 10 Speed 6 concept, 2015 Geneva Motor Show
If the British luxury brand chooses to go the coupe route, Frech hinted that such a car might resemble the two-seat Speed 6 concept shown last spring at the Geneva Motor Show.
A four-seat coupe or a sedan would likely find more customers, but the two-seater would give Bentley a unique proposition in the expanding electric-car market until Tesla launches a new generation of its Roadster.
While a new Roadster is on the California company's product plan, it would come only after the launch of the Model 3 mass-market Tesla, now supposed to go into production in late 2017 or early 2018.
Meanwhile, Bentley will join not only Audi but the other German prestige brands in expanding plug-in hybrid options across its range of volume vehicles.
Audi Q7 e-Tron 3.0 TDI Quattro (European model), Madrid, Nov 2015
The first such car, a plug-in version of the Bentayga SUV, is likely to arrive by the end of next year–based on the system used in the 2017 Audi Q7 e-tron.
Bentley declined to specify whether its version would use the 3.0-liter V-6 TDI diesel in the European Q7 e-tron, the 3.0-liter V-6 gasoline engine expected for the U.S. version of that vehicle, or the more powerful V-8 shared by Bentley and Audi. Greencarreports.com