Fox teaming with SI to cross promote Daytona 500, Swimsuit Issue:

The teaser Sports Illustrated put out was pretty racy
The teaser Sports Illustrated put out was pretty racy

Fox Sports and SI announced they are joining forces to cross promote the Feb. 21 Daytona 500 and '16 SI swimsuit issue, which comes out Feb. 15. A major facet of the deal will come the night before the race, when new Fox analyst Jeff Gordon will co-host a 200-person VIP party. The event will air on Fox at 9:00pm/et and see models Erin Heatherton and Hannah Ferguson in attendance. The telecast will offer features on Daytona's renovation, plus the upcoming NASCAR season.

Meanwhile, on its digital and social channels and during the party, Fox will give coverage to two other events around the issue leading up to its release — the two-day Swim City fan festival in N.Y. and the two-day Swim Beach festival in Miami. Sports Business Journal

Leave a Reply