General Tire Named ARCA Tire Supplier

The ARCA Racing Series has announced that General Tire will replace Hoosier Tire as the official tire of the ARCA Racing Series beginning in 2016.

The sponsorship marks General Tire's entry into stock car racing.

"The General Tire brand celebrated 100 years of innovating tire technology this year and we are proud to continue that tradition in the ARCA Racing Series in 2016," said Travis Roffler, director of marketing for General Tire. "ARCA produces some fantastic racing and allows us to expose the General brand to a whole new audience of motorsports fans. We’re eager to expand our portfolio and showcase our technologies to such a dedicated audience."

"We are pleased to welcome General Tire as a corporate partner in the ARCA Racing Series presented by Menards," said ARCA president, Ron Drager.

General Tire’s agreement includes the official tire and sole supplier status in the ARCA Racing Series. The program also includes a complete television package including commercials, in-car cameras and billboards, as well as at-track activation, race entitlements and track signage programs. At-track service for the teams will remain seamless and General Tire will continue to provide full, first-class support to all ARCA teams.